THE ONE THING
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Search Engine Optimization (SEO) is a crucial digital marketing discipline
that focuses on increasing visibility in organic (unpaid) search engine results, ultimately driving high-quality, relevant traffic to your website
The core of effective SEO involves a blend of technical optimization
strategic keyword research to understand user intent, and the creation of valuable, authoritative content that meets the needs of your target audience
Successful long-term SEO requires ongoing effort, encompassing regular link building
, monitoring website performance metrics like loading speed and mobile-friendliness, and adapting quickly to frequent changes in search engine algorithms (like Google's updates).
